Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company.
The good news is that there’s a formula for pitching your startup that has helped startup founders raise millions.
In this article below I’ve distilled the investor pitch formula down to the 11 core slides you need in your initial pitch deck
Most importantly, I put all this into a single pitch deck template you can view at the end of this article, and shared tips for using your new pitch deck to raise funding for your startup. The template doesn’t have fancy design, just the content outline you need.
Note: The formula in this deck was developed after raising money for my own ventures over the years, after seeing and evaluating the founder pitches sent to me as a seed / inception stage angel investor.
This formula also takes cues from leading active startup investors including Dave McClure of 500 Startups and others (disclosure: 500 Startups).
I also recommend that you use this outline/template, then put your own pitch deck online at a leading equity crowdfunding platform. Sign up today and Start Crowdfunding
What Investors Look For In Your Pitch Deck
Listed below are the 11 slides every Entrepreneur should look to include in their initial investor pitch deck.
Within the template / Powerpoint I created for you, on each slide I explain more about what kind of information to fill in and share. Further below I’ve also linked to some actual pitch deck examples that have raised funding from angels and VCs.
Here are the 11 basic slides:
Slide 1: Vision / Elevator Pitch
Slide 2: Traction / Validation
Slide 3: Market Opportunity
Slide 4: The Problem
Slide 5: Product / Service
Slide 6: Revenue Model
Slide 7: Marketing & Growth Strategy
Slide 8: Team
Slide 9: Financials
Slide 10: Competition
Slide 11: Investment ‘Ask’
A few important notes about these slides and pitch decks in general:
*It’s my opinion that including much more information that this in your initial pitch can be counterproductive. You want to leave some questions unanswered, hit the big points in a clear way, and avoid over-sharing.
*I encourage founders to put their key numbers and traction at the very beginning of their deck. This grabs attention and clarifies the market opportunity, especially if the numbers are good. Don’t make an investor wait until 5 or 6 slides in just to see what is going on.
*The pitch deck template does not have fancy design, just the content you should include. Design and visuals are a great thing to invest in, as long as they better tell your story by simplifying and clarifying.
*There are other optional slides I mention in the deck template including: Exit Strategy, Product/Demo Shots, and more.
*Use separate documents like an executive summary or dedicated technical documents to cover complex product images and descriptions, patent details, technical explanations, or detailed financial and marketing items. Let investors choose to dive into those by their choosing, outside the deck.